Face masks have become a new norm that we are all living right now. It helps us and reduces the risk of contracting the COVID-19 virus.
So with the new norm, of course, there are a lot of "choices" for a facemask. There are a typical surgical mask or the stylish one for the fashionistas. But a Tokyo discount store, Takeya has taken into a whole new level for their employees.
Image source via takeya.co.jp
Instead of the plain mask, in Takeya, everyone wears a 'smile' masks so they look happier and friendlier.
The store has launched 'Smile Campaign' earlier August this year and the 'smile' masks are a way to enhance the shopping experience for their customer. The campaign aims to cheer up all the shoppers during these gloomy times.
If you're unfamiliar, Takeya is a discount store chain that sells everything under the sun. This includes things like kitchenware, groceries, and even clothing.
Image source via takeya.co.jp
Looking at these employees and their masks make me want to shop there.
Takeya says the masks were designed by the employees themselves, and only come in two designs – one for males and one for females. But they had so many enquiries that they decided to sell it and boy, it is selling like hotcakes.
So do you want this mask too?
