A Journey Awaits! Sarawak Announced Readiness to Welcome Back Visitors Responsibly at the Launching of ITB Asia 2021

At long last, the wait to travel is over. Sarawak Tourism Board (STB) and its tourism industry players are ready to welcome back visitors to rediscover Sarawak responsibly after an intense vaccination rollout plan carried out since February 2021.

Since the onset of the pandemic, STB and its travel agency partners have intensified efforts to keep Sarawak’s visibility and its unique Culture, Adventure, Nature, Food and Festivals (CANFF) top of people’s minds through virtual B2B and B2C events.

Tourism Rediscover Sarawak - Launching of ITB Asia Virtual 2021

STB CEO Sharzede Datu Hj Salleh Askor (centre left) and STB Deputy CEO Yusfida Khalid (centre right) together with tourism industry partners at the launching of ITB ASIA VIRTUAL 2021 from The Waterfront Hotel, Kuching. Image source via Sarawak Tourism

ITB Asia 2021 opens virtually today with the travel industry in Asia gradually opening and braving new realities in leisure, MICE and corporate travel. STB and its co-exhibitors are also participating in this Asia’s largest travel trade show organised by Messe Berlin (Singapore), held virtually from 25-29 October 2021.

Among the tour packages that will be highlighted at Sarawak's designated ITB pavilion are frogging, photography tours, biking activities, community-based orangutan conservation efforts and more.

Given its rich multi-ethnic culture and impressive biodiversity, Sarawak offers more than 20 national parks opened to the public and visitors, including its first UNESCO World Heritage Site Mulu National Park, making Sarawak a top niche tourism destination choice.

For thrill-seekers, visitors can opt for adventure tourism such as hiking, off-road biking, deep-sea diving and caving. Meanwhile, nature lovers can go for frogging, birding, and even Rafflesia-sighting.

Tourism Rediscover Sarawak - Launching of ITB Asia Virtual 2021

STB CEO Sharzede Datu Hj Salleh Askor speaks at the launching of ITB ASIA VIRTUAL 2021. Image source via Sarawak Tourism

With the increased spotlight on sustainable and responsible tourism, especially after the pandemic, STB Chief Executive Officer (CEO) Sharzede Datu Haji Salleh Askor said that STB and its tourism partners are all about empowering the people to reduce the environmental, negative impacts during their travels in Sarawak.

“Our travel agent partners are fully on board with us on advocating responsible tourism and sustainability by incorporating eco-friendly practices into their tour packages such as bicycle-rides in rural areas or organising overnight stays at a local homestay where we encourage our visitors to make positive contributions to the conservation of natural and cultural heritage,” Sharzede said.

During the launching event, STB also launched their latest destination creatives with the theme “A Journey Awaits”, featuring Sarawak tourism’s readiness to welcome travellers near and far post-pandemic and bring them along on a voyage of rediscovering Sarawak’s geographical and cultural wonders packed with its culture, adventure, nature, food and festivals!

Tourism Rediscover Sarawak - A Journey Awaits

STB launching of their latest destination creatives with the theme “A Journey Awaits” Image source via Sarawak Tourism

When faced with choosing the next destination to travel safely, travellers can rest assured that Sarawak, being the largest state in Malaysia, offers a vast geographical landscape and a comfortable population density for travellers to have a safe and stress-free travel experience.

For more information about Sarawak, log on to Sarawak Tourism Board’s website

Cover Image: Sarawak Tourism


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